Avery Dennison named Official Embellishment Partner of the Cleveland Cavaliers

It includes community activation for the Mentor-Based Fortune 500 Company and paves the way for cutting-edge innovations in Sports – Digital Connectivity, personalization and customization.
cleveland cavaliers avery denison warmups
PHILADELPHIA, PA – OCTOBER 5: Donovan Mitchell #45 of the Cleveland Cavaliers, Darius Garland #10 of the Cleveland Cavaliers, Caris LeVert #3 of the Cleveland Cavaliers, Cedi Osman #16 of the Cleveland Cavaliers celebrate on the bench on October 5, 2022 at the Wells Fargo Center in Philadelphia, Pennsylvania NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2022 NBAE (Photo by David Dow/NBAE via Getty Images)

The Cleveland Cavaliers and Avery Dennison, Avery Dennison (NYSE: AVY), a global leader in materials science and solutions that connect the physical and digital worlds, today announced a new partnership that makes the Mentor, Ohio-based Fortune 500 company the “Official Embellishment Partner” of the NBA team.

The announcement comes on the heels of the expansion of Embelex™, Avery Dennison’s suite of solutions for on-garment branding for the global team sports market. They produce digitally-connected embellishments as well as names and numbers for the world’s biggest clubs and leagues including the English Premier League, FC Barcelona, and Real Madrid. Avery Dennison also recently announced their partnership as the cutting-edge embellishment partner of the San Francisco 49ers. The partnership with the Cavaliers represents their first foray into the NBA while contributing to the community that Avery Dennison, and so many of its employees, call home.

As a signature element of the partnership, the Avery Dennison logo will appear on the upper right chest of the players’ shooting shirts and warm-up jackets. For the Cavaliers, this marks the first time in franchise history that a partner logo has been featured on these team garments. The logos were produced and applied by Avery Dennison themselves from their Miamisburg, Ohio location. This is also the location where they produce Embelex for sporting events and international tournaments, including the World Cup to local community events.

Avery Dennison employs over 2500 people strong across manufacturing, corporate, sales, and marketing in Ohio. Their commitment to global DE&I initiatives is also evident through the many employee resource groups (ERGs) across the organization, including the LGBTQIA+ group, UNITE, which recently supported the 8th Annual Stonewall National Tournament and Summit held here in Cleveland last summer. 

cleveland cavaliers avery dennison collab
Today, the Cleveland Cavaliers formally announced that Avery Dennison will have the honor of being the team’s first “official embellishment partner” on the team’s warmup tops. Image credit: Cleveland Cavaliers

Avery Dennison will also have a presence throughout the Cavaliers community platforms during the 2022-23 season, including Women’s History Night, the annual Black Heritage Celebration, and the upcoming Cavaliers Employee Resource Group Summit. 

“Our partnership with the Cleveland Cavaliers embodies our commitment to serving as a force for good in the communities where we operate,” said Michael Barton, senior vice president and general manager, Apparel Solutions, RBIS, Avery Dennison. “In addition to providing the Cavs with innovative Embelex solutions, we are proud to jointly support important DE&I initiatives that celebrate the culturally-inclusive fabric that is at the heart of the city of Cleveland,” he added.

The partnership continues Avery Dennison’s trailblazing innovations in fan engagement through team wear. Their digitally-connected on-garment branding technology, Embelex, enables sports teams and brands to continue engaging with fans in new and exciting ways off the playing field. The Cavaliers will now be part of this journey to give their loyal fans the opportunity for on-site apparel customization and personalization during home games.

Matt O’Brien, Cavalier senior vice president of global partnerships, adds, “We’re excited to add Avery Dennison, another global company with Northeast Ohio roots, to our family of partners. This agreement is tied together by threads of innovation, hometown love and goodwill in our community. The organic connection that comes with teaming up with a local company like Avery Dennison is real, and it adds a unique layer of pride as we activate this partnership through our global platform.”

Evan Dammarell is a sports journalist covering all things Cleveland right off the shores of Lake Erie. Follow him on Twitter, Facebook or Instagram. You can also email him at [email protected] He can also be found three to five times a week on Locked On Cavs, a part of the Locked On Podcast Network.

Did you enjoy this edition of Right Down Euclid? You can get it in your inbox two to three times a week by subscribing here. All it takes is your email address!

Thanks for reading! If you appreciate Right Down Euclid’s coverage of the Cavs, you can help make it happen.

It takes resources to report on games and travel to watch the team in their push for the playoffs. Can you pitch in a few dollars to go towards more original, in-depth stories and analysis?

10 thoughts on “Avery Dennison named Official Embellishment Partner of the Cleveland Cavaliers”

  1. I agree with your point of view, your article has given me a lot of help and benefited me a lot. Thanks. Hope you continue to write such excellent articles.

  2. Yours and Ed’s letters took me back. I’ll never I’ll never forget the 1st trip with brother Kieth. I had never seen so much need in my life. Now I praise God for what he has accomplish through Hope Fore the Future. Through Ovi, Lita, Jesica, Amie and Ethan they are an amazing family the hands and feet of the Lord. I thank God for them. May God bless your time there my heart is with you guys. I can here the voices singing. Thank you all for for your service.I loved reading the update, thank you all, praying!

  3. I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?

  4. I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?

Leave a Reply

Commenting on posts is open to our supporters.

Your email address will not be published. Required fields are marked *

Do you like our Cavs coverage?

You can help Right Down Euclid go on the road to report on their push for the playoffs! Reader contributions make travel and original stories possible!

This site uses cookies to provide you with a great user experience. By continuing to use this website, you consent to the use of cookies in accordance with our privacy policy.

Scroll to Top